Buying Instagram followers and engagement can give your marketing the boost it needs. We know what you’re thinking. That can’t possibly be true, but hear us out before completely walling off the idea because you’d be doing yourself a favor. Yes, the people who say shortcuts are never worth it, and it’s much better to have an organic, loyal following have their arguments right, and they are good arguments, but there is also something called the psychology of social proof.
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A 2021 survey by Nielsen Global found that 58% of Canadians don’t trust online advertising very much, but over 90% trust recommendations from people they know, and 70% trust online opinions. Translated for a platform like Instagram, the first measure of authority is the number of followers an account has. Of course, it’s not the only measure, which is why you should not buy fake followers with open tabs, but buying quality profiles with actual activity can give your social media presence the boost it needs to make then your marketing more effective.
The Psychology of Social Proof
In 2020, The New York Times published an explosive article on the price of being famous online. The title of the piece? The Follower Factory, and detailed how many politicians, celebrities, and businesses buy millions of followers to exert more influence online.
So, this little hack has been known and used by many for years, and you can understand why. People follow the actions of the masses. The theory was first put forward by psychologist Robert Cialdini in his 1984 book Influence, whereby people copy the actions of others in an attempt to conform to what is perceived as appropriate behavior.
When you come across an Instagram account with many followers, you assume that person or brand is well-received, and it makes you want to be a part of it. It’s your innate herd mentality or textbook snowball effect.
The Challenge of Buying Instagram Followers
In The New York Times article, a significant section was devoted to how easy it is to spot fake Instagram followers. No profile pictures, jumbles of letters and numbers for names, unusual ratios of Followers vs. Following, and content about a dizzying range of topics...a behavior pattern you would not see in a real Instagrammer.
This is the real challenge when it comes to buying Instagram followers. It’s not about whether or not you should buy them; It’s about where you should buy them from.
And at buzzsocial, we’ve been following the evolution of buying social media followers from the beginning, from when Shayla Price of HuffPost wrote about the then-new phenomenon. That was back in 2014, and the game has not stopped changing ever since.
And this is precisely what we are passionate about. We are a team of digital media experts with a particular focus on social media marketing. We are constantly keeping an eye out for new social media trends and growth hacks.
The services we provide are centered around one thing and one thing only: To help our clients grow their social media accounts with a solid following and authentic engagement. This encompasses buying Instagram followers and attention, but on a level and scale that does not violate the platform’s terms of service. And the process is relatively simple, too: You select a package that works for you and provide us with the kind of followers or engagement you’re looking for. We then curate the best profiles to make sure your growth is steady and only includes quality followers.
Over time, that growth should move from paid to organic, and we discuss that in just a bit.
The reason why businesses started buying Instagram likes too.
Ever since Instagram changed its algorithm earlier this year to display what the platform thinks you’ll like as compared to chronologically, it’s become harder for businesses and influencers to gain likes, so in addition to the social proof of a good follower count, the buying of Instagram likes, comments and views picked up too but once again, the trick is to buy high-quality engagement that feels organic.
In general, Instagram accounts with less than 1,000 followers have an average engagement rate of 8%. Those with 1,000 to 10,000 followers have an engagement rate of around 4%. More extensive accounts, like those with more than 100,000 followers, usually have an even lower engagement rate of roughly 2.4%. And these are the numbers you should keep in mind when buying Instagram followers and likes. You want to keep that ratio looking real.
Word of Caution
In closing, let us reiterate that buying Instagram followers and likes is not a bad thing. It’s how you do it, and what source you use. Every time buying social media followers ended in the news, it was because a celebrity or a politician gained too many, too soon, making it obvious it can’t be organic.
But like entrepreneur Derek Severs demonstrated in a very popular Ted Talk about how to start a movement, Appium reported when they gained 20K much faster than they did the first 10K, social proof and a good follower count work to make people feel safer to jump on board.
You need to keep the numbers looking natural and bear in mind that buying Instagram followers will not generate revenue for your business. Services like ours are just strategic tools; You need to use them wisely to then organically increase your Instagram followers.
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This means creating valuable and relevant content based on what you think your target audience wants: Instructional videos, product reviews, exciting Stories and Reels, and opinions from influencers. There is also using hashtags and user-generated content to reach more people, and all those things that boost popularity on Instagram.
You can even try Instagram ads, but at the base, it all starts with having an account that looks important and makes people want to follow it, and that little number at the top, by your name, is essential.
To learn more about buzzsocial and all the solutions we offer to help businesses with their social media marketing, head to our website at buzzsocial.
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